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(More customer reviews)I love Japanese watches, but I have to confess I never heard of Orient watches before. I know Seiko, Citizen, and Casio watches very well.
All of the sudden, I heard Seiko bought into 30% of Orient ownership and my search was on. I discovered Orient was founded as early as 1901, and Orient Watch was formally established in July 13th, 1950 in Tokyo. Orient Watch has always focused on mechanical watches, primarily automatic watches with its own in-house automatic movements. Orient was once part of the "Big Three" watch companies in Japan along with Citizen and Seiko.
In the 70s, when mechanical watch companies faced hardship from the mass introduction of inexpensive quartz watches, Citizen and Seiko took the path of mass producing quartz watches, Orient stuck with what it did best, making mechanical watches.
Today, Seiko owns a controlling stake in Orient. Orient, however, continues to make its own mechanical movements. For its quartz models, it uses Seiko's quartz movements. What sets Orient apart from other watch companies is really the fact that Orient has always been focusing on making its mechanical movements better and more reliable. It is unusual today to find a watch company that makes its own movement selling watches at prices offered by Orient. Most of the watch companies that do make in-house movements are big name specialized watch companies such as Patek Philippe whose watches ranges from tens of thousands of dollars to hundreds of thousands of dollars. To find a specialized watch company that uses in-house movements selling its watches at prices that are affordable to most people is truly refreshing.
Orient Watch is not a name that is known to many in the US besides avid watch enthusiasts because Orient doesn't really market its products in the US. As a matter of fact, it is often difficult to find Orient watches in the US. Most of the time, these watches are imported from elsewhere in the world.
So the first Orient watch to cut my eye was the submariner date-style. It is 100m water resistance and has a 21-jewel automatic movement. For $139, this is an extremely well-built watch, it is not atypical for this watch to offer less than 8 seconds of variation per day. Why people today keep spending $4,000 and $5,000 on submariner style watches just blows my mind.
Nowadays, I'm happy owner of four Orient watches: The 100m Black and Blue Subs, the 200m Sub (I love the quick change botton on this one), and the M-Force Power Reserve, named the Beast among us aficionados and discontinued by the way.
M.T. Nino
Watch Aficionado
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The Orient Men's Automatic Diver Stainless Steel Watch features a durable, athletic design with a unidirectional bezel and superior water resistancy. This handsome diving accessory is constructed with a stainless steel case, a unidirectional stainless steel bezel with unique edging, and a stainless steel link bracelet secured with a push-button-fold-over safety clasp. A durable mineral window shields the blue dial, which features luminous dot-and-bar hour markers, slim silver minute indexes, and luminous watch hands. The dial also includes a date calendar at the three o'clock position. Featuring Japanese-automatic movement, the watch is water resistant to 330 feet (100 M).
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